What We Do:
Public Relations
A strategic public relations campaign will get your organization in the press and in front of the right audiences.
Good press will not only stimulate more business -- it will level the field between your organization and competitors with larger advertising budgets.
No two companies are the same. Neither are any two audiences. That is why your organizations message must be precise and appropriately targeted. From brochures to broadcast, L. A. & Associates PR can help your organization develop and deliver messages that achieve results.
For any successful business, effective Public Relations is about presenting your company to the public in the best light, to help build interest, draw positive attention to your company, the services you offer and your products, by using the media to convey a positive image. A well-designed public relations program is the key to increased exposure, increased business, increased profits, and hopefully it will yield positive attention, thereby achieving overall marketing success for your company.
At L. A. & Associates PR, our experienced PR professionals know just how to do all that!
Our skilled team has extensive experience in creating a positive public image for your organization and we can utilize our key contacts in the local media to positively position your business in the market.
Our Public Relations services include:
- Media Relations and Media Training
- Image Development & Branding
- Strategic Communications
- Newsletter, Brochure and Advertising Development
- Press Conferences and Press Events
- Crisis Communications
- Event Planning
Media Relations
Media Relations generally refers to the relationship that an organization develops and maintains with a variety of media representatives who are in a position to cover the subject matter or issue. This forms the cornerstone of many client campaigns.
At L. A. & Associates PR, we have built outstanding and long lasting relationships with our local and regional journalists, editors and producers. We can effectively tell your organization’s story and generate positive media coverage.
At L. A. & Associates PR, we work with you at the onset of our engagement to strategize and provide media relations services, including development and distribution of news releases as well as special media events. We target media that fit into your specific target audience to directly support your organizational mission and goals. We will help your organization influence the community, sustain market presence, combat competition and position your company as a leader.
L. A. & Associates PR helps report news accurately by providing the right information, at the right time, using the right media.
Trust us to get the job done right!
Image Development & Branding
Creating a Brand Image is not an easy task!
Brand Image can change the way your company is perceived. Every organization and brand project is different! Sometimes, businesses forget to include developing a brand image in their business plan. Without a well thought-out Branding Development & Image concept, your business could potetnially waiver in attaining its own brand identity, which in turn could be devestating on the bottom line.
At L. A. & Associates PR we will help you create a strong brand that will have an impact on results that clearly inspires action.
Image is sometimes formed by what an institution actually does or chooses not to do and how those behaviors align with its messaging. It is this ever-shifting constellation of words and deeds – behaviors, expectations, messages, media, and symbols – that constitute an institutional brand. That is why brands are so much more than logos, slogans or color palettes. Rather, through an intentional, well-managed strategy, great brands evolve into widely recognized carriers of positive expectations and promises held by an institution’s audiences and influencers.
At L. A. & Associates PR, we use research and analytic expertise, audience and influencer assessments, brand strategy and message development, marketing and communications planning, writing and other creative services to help clients understand themselves and their markets and communicate internally and externally with precision.
From conception to launch, your business requires planning and perseverance. At L. A. & Associates PR, we thoroughly consider and evaluate all areas of your company's current and projected Image goals. Our Strategic planning will help to determine where your organization is going and how it will get there.
Whether you need one graphic or one of everything, L. A. & Associates PR can renew your brand or launch your business in style. We work closely with you to create the perfect images for your business needs. We tirelessly work to make sure each design stays true to your corporate image and branding, which creates continuity and further establishes your brand.
Strategic Communications & Planning
At L. A. & Associates PR our strategic planning will help to determine where your organization is going over the next year or more, how it's going to get there and how you will know if your goals are met.
There are a variety of perspectives, models and approaches used in strategic planning. The way a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization, expertise of planners, and more.
In order for your company to determine where it is going, L. A. & Associates PR will help your organization to know exactly where it stands, then we will help you to formulate a plan to determine where it wants to go and how it will get there.
Event Planning
Planning a corporate event is a full time commitment whether the occasion is a conference, seminar, summit, press event, business function, party or an annual meeting. Why spend valuable time managing the dozens of details necessary to organize the perfect event?
L. A. & Associates PR has the expertise to successfully organize, plan and execute any event. We handle all aspects of planning the event all the way through managing and wrap-up. We can help you with the following:
- Securing keynote speakers
- Assembling the guest list
- Venue selection
- Catering
- Media coverage and press releases
L. A. & Associates PR provides the finest event consulting in the city, offering unique Event Planning solutions to businesses and individuals. We specialize in corporate and special occasion events for groups of all sizes.